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Why Hats are a Popular Choice for Corporate Swag

Updated: Jun 26, 2023



Last week we celebrated “National Hat Day” here at Brand It Graphix! Hats are a popular choice for promotional products because they are versatile, practical, and offer a high level of visibility for a brand. Hats can be an effective marketing and branding tool for your business. Here is why we recommend choosing hats in your next corporate swag shopping spree.

custom branded hats

What Exactly are Promotional Products?

Promotional products are items branded with a company logo or message and used as part of a marketing campaign. They can be given away to customers, clients, and employees to promote a brand or event. Promotional products can range from small, inexpensive items like pens and magnets to more expensive items like clothing and accessories.


At Brand It Graphix, we're happy to customize your company hat. We specialize in embroidery, puff embroidery and leather patch engraving.


Benefits of Using Hats as Promotional Products

There are several reasons why hats are a popular choice for promotional products:

  1. Versatility: Hats can be worn by people of all ages and can be used in a variety of settings, including work, leisure, and outdoor activities. This makes them a versatile and useful promotional item.

  2. High visibility: Hats are worn on top of the head and are therefore highly visible. This makes them an effective way to promote a brand, as many people can see them.

  3. Customization: Hats can be customized with a company logo or other design through methods such as embroidery or screen printing. This allows businesses to create a unique and personalized promotional item.

  4. Practicality: Hats are practical items that can be worn in a variety of weather conditions. This makes them a useful promotional item that people will be more likely to keep and use.

  5. Brand appeal: Well-designed hats can be fashionable and trendy, which can help to increase their appeal and create a positive association with a brand.

hats brand appeal

Types of Hats that Can be Used as Promotional Products

There are many different types of hats that can be used as promotional products, including:

  1. Baseball caps: Baseball caps are a classic and popular choice for promotional products. They are versatile and can be worn by people of all ages. Baseball caps can be customized with a company logo or other design through embroidery or screen printing.

  2. Beanies: Beanies are a practical and stylish choice for promotional products. They are perfect for cold weather and can be customized with a company logo or other design.

  3. Visors: Visors are a practical and stylish choice for promotional products. They are perfect for outdoor activities and can be customized with a company logo or other design.

  4. Fedoras: Fedoras are a stylish and sophisticated choice for promotional products. They can be customized with a company logo or other design and are perfect for more formal occasions.

  5. Cowboy hats: Cowboy hats are a unique and eye-catching choice for promotional products. They can be customized with a company logo or other design and are perfect for outdoor events or western-themed occasions.


hats for businesses

How to Use Hats as Promotional Giveaways Here are some different ways that businesses can use hats as promotional products:

  1. Employee uniforms: Hats can be used as part of an employee uniform to help create a cohesive and professional look for your business. This can be especially effective for businesses that deal with customers face-to-face, such as restaurants and retail stores.

  2. Customer gifts: Hats can make excellent gifts for customers and clients. This can be an effective way to show appreciation and build customer loyalty.

  3. Trade show giveaways: Trade shows are an excellent opportunity to promote a business and hats can be a valuable part of your marketing strategy. Hats can be given away to attendees and can help to increase brand awareness and drive traffic to your booth.

  4. Social media campaigns: Hats can be used as part of a social media campaign to increase engagement and build brand awareness. For example, a business could run a contest on social media where participants have the chance to win a branded hat.

  5. Email marketing: Hats can be included in email marketing campaigns to incentivize subscribers to act. For example, a business could offer a hat as a free gift with purchase or as a way to enter a contest.

  6. In-store promotions: Hats can be used as part of in-store promotions to drive traffic and increase sales. For example, a business could offer a hat as a gift with purchase or as a way to enter a contest.

  7. Direct mail campaigns: Hats can be included in them to stand out from the competition and increase response rates.


promotional product hats

Overall, hats are a popular and effective choice for promotional products because they are versatile, practical, and offer a prominent level of visibility for a brand. They can be customized to meet the specific needs of a business and can be used in a variety of marketing campaigns to increase brand awareness and drive sales.

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