Did you know June 30 is National Social Media Day? This fun, special day was created on June 30, 2010, as a way to recognize the impact that social media has had on our world. People enjoy celebrating by uploading pictures and stories to showcase the role social media has had on their lives and resharing their favorite posts and memories from the past. The first social media platform ever launched was Six Degrees in 1997. Since then, social media users have grown to 4.62 billion people on today’s ever-growing social accounts.
Social media has vastly changed the way we interact with the world, how people come together, and even how businesses communicate and market their brand. To celebrate the impact of social media, read below for some quick tips for fully utilizing Facebook, Instagram, and LinkedIn to be successful in 2022, specifically for your business! Also, reach out to our team at Brand It Graphix Marketing Solutions for a free 1-hour consultation to discuss a marketing strategy, including social media marketing, to expand and elevate your brand.
Humanize Your Posts on Facebook
According to Hootsuite, 70% of adults in the United States are on Facebook today. That is a lot of people to compete with to ensure your posts are being seen. One way to set yourself apart is to humanize your business. Slow down on trying to “sell” and instead post about things that are fun, engaging, and relatable. Show your team in action, give your viewers a peek into behind the scenes of a company work day, and make your target audience feel welcomed into your operations and a part of the process. As for hashtags, they are not very effective among Facebook users. Keep it short and simple and use 1-2 hashtags that are simple and brand specific, like your company name and location. Also, engagement is everything, so when your customers start to like, comment, and share those posts you work so hard on, make sure to engage back!
Be Intentional and Stand Out on Instagram
Did you know 1.22 billion people use Instagram each month? For your posts to be seen, posting at the right time of day is vital. Take a look at your account analytics to see what times and days your audience is active and engaged. Posting consistently is also key to boosting engagement. The more you post the more often your posts will appear on users’ Instagram feeds. Be intentional and strategic with the content you are posting by analyzing your previous posts and taking note of what content your audience is most engaged with. What works for one brand might not work for your brand, even in the same industry, so know your audience and research your target audience. Instagram allows up to 30 hashtags per post. For best engagement, use 9-11 hashtags with keywords relevant to your brand, and don’t forget about using hashtags in stories! As always, make sure your overall content and photos (imagery is everything with Instagram) are a direct reflection of your brand.
Grow Your Professional Network on LinkedIn
Although LinkedIn is not the platform for posting your everyday, more personal content, it is your go-to social account for business-oriented, expert thoughts and communication related to your industry. Compared to Facebook and Instagram, LinkedIn users are more likely to read through longer posts of content they are passionate about and are related to their careers. Posts with 7-9 paragraphs are acceptable when posting about expert insights and industry topics that would be helpful for your audience. Your LinkedIn audience ranges from colleagues in the business world, people looking for jobs, and potential customers and industry partners. LinkedIn truly is a networking platform with 188 million+ Americans logging into their accounts. Engage your colleagues and audience with interesting, helpful content (with a maximum of 5 brand hashtags) related to your company brand and industry, and don’t forget to join the conversation among other posts within your network.
Have Fun and Engage with Your Audience
At the end of the day, social media is an outlet to be creative, unique, and effective in your business marketing and endeavors! Keeping in mind the tips above for Facebook, Instagram, and LinkedIn, be open to new ideas and trends as social media continues to grow and evolve while creating clear, strategic goals and researching your target audience. Now, grab your phone or computer, apply these tips to your next social media posts, and have fun engaging with your customers and network!
P.S. - Remember to contact our team at Brand It Graphix Marketing Solutions for your free 1-hour consultation!