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5 Sizzling Summer Marketing Ideas to Give Your Business A Boost

Updated: Jun 26, 2023

Unless you sell snow cones or sunscreen, a sizzling Texas summer can be a slow season for many businesses.

summer marketing ideas blog

That's why the summer months are an optimal time to experiment with fun, seasonal campaigns. Heat up your sales and boost your customer engagement with these lively, engaging options.

Use Giveaways to Learn About Your Customers

Giveaways are a tried and true marketing technique. When done correctly, they can boost sales significantly. If you sell something that goes with a summery theme, then feel free to do a giveaway of one of your products.

Even if your products don't necessarily make sense to give away in the summer, you can still capitalize on a giveaway with a little creativity. Take advantage of the fact that your potential customers and clients are vacationing by giving away leisure items like books, custom leather journals or monogrammed luggage, or engraved cutting boards for the stay-cationer.

Lower Prices as the Texas Temperatures Rise

Want to have a little fun with the Texas heat?

Offer discounts that increase in proportion to the temperature.

  • Give clients $10 off any purchase of $100 or more when the temperature rises above 100 degrees

  • Post sunny "peak" discounts on the day Summer Solstice occurs

Summer is a perfect time for celebration, refreshment, a little tubing, and the unique expression of your brand.

Want to increase the emotional attachment YOUR customers have to to YOUR business?

With a dash of color on your packaging to vibrant window decals, print can be a part of any sizzling summer campaign.

Want to talk options? Contact us today.

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