Updated: Jun 26
Print marketing is timeless.
In an age of disrupting advertisements backed by digital marketing strategies and tactics, print marketing still holds power. Let's delve deeper into the top three reasons why print media is going head-to-head with its' digital counterparts.
Print Marketing Is Real
Print Media appeals to the senses. Humans are inherently sensory beings. We are motivated and inspired by listening, smelling, reading, and feeling the elements around us. We connect to quirky, intriguing, and thought-provoking signs, brochures, books, and advertisements. There is no denying that a physical book still appeals to the senses of an avid reader more than any digital book ever will.
Most importantly, printed materials occupy physical space and in doing so create a value of possession that can be leveraged in the long run. Those flyers, postcards, signs, and window decals become tangible to your marketing campaign - they register and stay in the minds of your customers for much longer than digital campaigns could hope for.
Print Marketing Stands Out & Helps You Get Noticed
In the era of information overload, a lot of content goes unnoticed. Print marketing helps you access the blind spots that are untouched and untapped by digital marketing. Print media presents your brand in a communicative, emotional, and meaningful way.
From a consumer perspective, the physical interaction to print media is both more engaging and more emotional. Additionally, when print marketing is shared between consumers, it adds weight to word-of-mouth recommendations.
Print Marketing Improves Trust
High-quality representation of your brand through print media is a great indication that you are authentic and reliable. You are able to create better information retention using print marketing as well. As consumers, when we read printed text, we use our deep-reading ability that allows a more thorough understanding and stronger trust of the information.
By using this knowledge, business owners can create target-specific trust. Print marketing channels your resources strategically and places them to target a specific audience. For example, if you are a salon owner, printed materials can be released only for salons in the targeted areas. Consumers will believe in your campaign as a customized, tailor-made offer just for them.
Print marketing is not going anywhere anytime soon. Marketers consider this medium to be a strong and effective strategy for target-driven campaigns.
Print marketing campaigns are easy to engage, fun to personalize, and always stay relevant.