Oftentimes, sales and marketing are two different departments. There’s a group of people who go out and seek out new clients through phone calls, meetings, or even through eye-catching mail. Then there’s a group of people who work behind the scenes trying to keep the brand looking its best. At Brand It Consulting Group, we offer a unique, all encompassing approach. We work with businesses on both of those fronts to help the sales and marketing efforts. There is a lot of overlap in sales and marketing, but in this article, we want to discuss the amalgamation of clever promotional products mixed with a creative marketing strategy.
To put it simply, sales is the process of persuading and convincing potential customers to purchase a product or service through effective communication and strategic marketing techniques. While marketing is about connecting your company with potential customers and connecting those customers with your product or service. Fortunately for you, we’re a company with experts in both fields.
Promotional products are a crowd favorite for sales outreach. They’re typically tangible items branded with your company's logo or message and distributed to customers or potential customers. These products can range from t-shirts, pens, mugs, bags, and other items that are useful or fun for the recipient. The main purpose of promotional products is to create brand awareness and encourage customer loyalty by providing a physical reminder of a brand. The benefits of using promotional products include increased brand recognition and customer loyalty. They can also serve as a way to differentiate a brand from its competitors and create a positive association with the company.
Basically, you’re communicating with your customers (or potential customers) via products. As we pointed out above, communication = marketing!
A crucial step in determining your marketing strategy and the proper promotional products is understanding your business’s target audience. Once you understand your target customers, you can determine what products best serve those customers' needs. When you know what a customer wants, you can build the right product for that customer. Same goes for the overarching marketing strategy. Understanding who your buyers or visitors are, their habits, their interests, and their needs will help us collaborate on the best way to communicate and market to them. You have to deeply understand what your customers value and then position your product accordingly.
In conclusion, marketing and sales should work together because marketing creates awareness and interest in a product or service, while sales converts that interest into actual purchases, and the collaboration between the two functions ensures a cohesive and effective customer acquisition strategy. With the collaborative efforts from our experts at Brand It Consulting Group and Brand It Graphix, we’ll establish the perfect campaign of promotional products and clever communication to field a wave of new customers for your business!